- What most companies get totally WRONG when telling their company story and what to do instead.
- How a client hero story is different from a case study – and why client hero stories are more effective when targeting affluent consumers.
- The 12 steps to creating client hero stories that sell your products and services.
- Why 97% of consumers say client hero stories are one of the most influential pieces of content that affect their purchase decisions.
- How to prepare for an interview so you get EXACTLY what you need (PLUS, 13 sample questions you can use during your customer/client/patient interview.)
- And much, much more...
Did you know that client hero stories influence 97% of consumer purchase decisions?
Yet most companies don’t take full advantage of the marketing influence and power of their current client base. And when they do tap into their client’s stories, they make mistakes which make them appear similar to their competitors rather than showcasing how they are different. However, when you get your client stories right, you’ll draw people in and clearly demonstrate how your product or service is unique. They will quickly trust you and be more compelled to buy.